EOS Simple Approach To Marketing

EOS is the little startup lip balm company that went to war with some of the biggest lip balm companies like Chapstick, Blistex, Burt’s Bees and won. Today, the company is responsible for manufacturing the second best selling lip balm in the country. EOS is also known as the Evolution Of Smooth. The company entered a market that was already filled with numerous lip balms. However, their idea was to focus on freshening up the look and the appeal of the lip balm packaging, container, and ingredients. Clearly, the EOS simple approach to marketing their lip balm was successful.

Keeping It Natural

EOS produces lip balms with natural and organic ingredients. They realized that today’s consumer is definitely interested in products that are healthier and contain less chemicals. The EOS lip balm team realized that the lip balms on the market were produced in generic tubes and basically contained the same ingredients. Certainly, their little orbs of scented lip balms stood out in the crowd of generic lip balms.

Infiltrating The Market

How did EOS infiltrate the over-saturated lip balm market? Mehra, the co-founder of EOS, states that it was tough going. They hired a marketing representative to move the products into the store. At first, the male clients were confused about the product and its design. Clearly, this is because the product was targeted at female consumers. Their big break happened, when they were lucky enough to make contact with a female buyer for one of the main stores. She understood the concept and loved the little round orbs. She was one of the first to place the company’s lip balms in stores. Soon, other stores such as Walmart and Amazon were added to the list. Next, they decided to market heavily to millennial women by advertising in markets like social media sites. It was a simple approach, but the approach worked. Today, EOS has millions of followers on social media.


What To Expect from Robert Santiago’s Modern Shopping Center, Manaira

Technology, vast space, and world-class shops are some of the perks to expect at Manaira shopping mall. The building which sits on thousands of square feet acres, allows visitors to have ample parking space, and entry and exit avenues. It has stores that cater to the addicted shopaholic who prefers to buy items without their taxation fees, game heads with a raving obsession for 3D games, film fanatics seeking a thrilling experience with modern day technology. Manaira’s owner considered music lovers who would enjoy a rooftop live performance experience and food lovers who appreciate delicacies from excellent five-star restaurants. Manaira’s entertainment capacity provides a lifestyle ability like no other mall in Brazil. The gaming section has a fully electrified bowling area, and the movie theater features trending shows using the latest laser cut technology. The rooftop, known as the Domus Mall, has an air-conditioned open-air facility that hosts exhibits, fairs, conferences and concerts that use a customized sound system and acoustics.

Read more on Polemica Paraiba.

In 2008, Manaira’s owner, Robert Santiago began the expansion of the food court. The food available ranges from affordable burgers and pizzas to exotic recipes from five-star restaurants such as Espaco Gourmet, Waynes, and Capital Steakhouse. At the end of the day, Manaira offers more than 100,000 daily visitors with a variety of items and gadgets such as jewelry, furniture, clothing, books, sports gears, and technology. Manaira’s unique inclusion is the Higher Education of Paraiba faculty situated in it. On a regular weekday, the mall has hundreds of the institution’s staff and students viewing the different shops and spaces.

Roberto Santiago is a serial entrepreneur with a string of malls across regions in Brazil. Before joining college, Robert launched a carton manufacturing enterprise that would design boxes at the request and specifications of a client company. Santiago earned his bachelor’s degree in business from Center of Joao Pessoa University after graduating from Pio X-Marist College. In 1989, Robert invested in buying a vast space of land in his hometown, Joao Pessoa, which he is now using for the development of real estate. Apart from managing his businesses, Robert is a federal deputy of the capital of Sao Paulo. He is the son of Carmen Gomes da Silva and Jose Santiago Roca. Robert has previously worked as the vice president of the general union of workers of Brazil and currently serves on the Board of Labor Administration and Chamber of Duties for the public service committee.

Michael Zomber’s Growing List of Career Accomplishments

Despite a brief mishap, he still shines through with a glorious passion to help those who need it most. His track record speaks for itself: He helped quite of prisoners get their GED by tutoring them. He even wrote numerous legal documents for those who could afford such services. And, he doesn’t stop there. No, no.

He’s also an accomplished antique weapons collector, author, and documentary filmmaker. World renown even to such power players as Bill Gates. He also is author and A&E and History Channel featured historian. Many of his notable achievements include: being a guest historian on the History Channel’s Tales of the Gun series, which included these episodes: Guns of the Famous, Guns of the Orient, Dueling Pistols, Shotguns, Automatic Pistols and Million Dollar guns.

Mr. Zomber’s books Shogun Iemitsu and Jesus and the Samurai are also listed in his “Who’s Who of What?” book titles and authorship under his belt. Mr. Zomber also steadfastly supports organizations whose missions embrace peace, such as UNICEF, Doctors Without Borders, Amnesty International and Global Exchange.

Mr. Zomber graduated cum laude from the University of Illinois with degrees in English and psychology and completed his masters in English Literature at UCLA. His wife encouraged him to begin writing screenplays, which formed the basis of several novels.

Mr. Zomber wrote and produced a full-length documentary film to critical acclaim: The Soul of the Samurai. He has owned weapons belonging to such prominent figures as George Washington and Simone Bolivar. Zomber has also written both a television series and full length screen play for Shogun Iemitsu.  You can also buy Michael Zomber’s books through Amazon.

Mike Baur And Michael Hartweg Forge A New Partnership

Mike Baur is the amazing and innovative principal at the Swiss Startup Factory, and he has contacted an industry colleague for a new partnership. Michael Hartweg has been asked onto the team of investors who aid clients at the Factory, and this article explains how these two men are creating a startup giant. There is quite a lot that must be done for a new company, and two men are making quite a difference in the digital startup community.

#1: What Does Mike Baur Do?

Mike Baur serves as the leader at the Swiss Startup Factory, and he provides counseling to new startup clients who contact him. He spends the majority of his time assisting clients with management, governing and cash flow questions. His clients receive counseling until they are no longer new startups, and Mike often turns over counseling services to Michael Hartweg when necessary.

#2: What Does Michael Hartweg Do?

Michael Hartweg is a financial wizard who provides cash to new startups through the Swiss Startup Factory. He was brought onto the team by Mike Baur himself, and he is tasked with helping clients who are working in the digital technology industry. There are certain things to consider when a digital startup is seeking money, and Michael will cover those issues before releasing funds to clients.

The success rate with Michael’s assistance is much higher due to his industry experience. Mike Baur will aid clients once they have been counseled by his partner, and the clients may check in once their startup period is over. Consulting is an ongoing cause that Mike and his staff take quite seriously.

#3: Why Must Startups Hire Consultants?

Startups must hire consultants when their companies possess more ideas than money. The job at Swiss Startup Factory is to seamlessly provide clients with help needed to become financially-stronger. A firm that hopes for future earnings is not nearly as successful as a company that is fully-funded. Swiss Startup Factory, Mike Baur and Michael Hartweg seek out the proper funding for each client.

Mike has expanded his company quite a lot to serve digital startups that will become household names in the near future. He is an expert in the field of corporate governance, and he understands what the management structure of every client should appear to be. His expertise and partnerships make clients at the Swiss Startup Factory stronger, safer and ready for success.

Sanjay Shah Takes Over The Financial Market With Solo Capital.

Mr. Sanajay Shah is the Chief Executive Officer and the brains behind Solo Capital Markets, an international boutique financial services company. With its headquarters situated in London, England, Solo Capital Limited is regulated in the United Kingdom. Incorporated in 2011 by its CEO and owner Sanjay Shah, the company serves as an investment firm, a proprietary trader and also offers consultation services.
Mr. Shah was brought up in the United Kingdom after his parents relocated there from Kenya. Coming from a well-to-do family, Shah grew up in one of the most prestigious neighborhoods and had an opportunity of taking on the career of his choice. He pursued medicine, but after a while, he quit deciding that being a doctor was never his true calling. He pursued accounting and held some accounting roles in famous institutions such as Credit Suisse, Morgan Stanley, and Merrill Lynch.
The financial crisis which struck in 2008 left Shah as one of the unfortunate victims that were retrenched by various banking institutions. Nonetheless, this impressive entrepreneur knew he was destined for great things, and he went ahead in starting what Solo Capital is now. The commencement of the company began in a tiny room which Shah rented in the outskirts of London. From these humble beginnings, Shah was successful in creating a large firm that employs thousands of people and owns its buildings.
Under his bold mentorship, Solo Capital has made its name on the global scene focusing its efforts in proprietary trading, professional sports investments and consolations. Mr. Shah is also the founder and president of Aesa S.a.r.l., which has control over Group Holdings and Solo Capital Partners subsequently. Shah has exercised hard work and commitment which has earned him success in opening up new ventures all across London. The British Virgin Islands, Luxembourg, Dubai, Malta and the Cayman Islands are just a few of over the tree dozen companies he claims ownership of.
Among his numerous and notable accomplishments is his Charitable Organization referred to as Autism Rocks. Shah came up with the organization in honor of his Son, who was unfortunately afflicted with the illness. Founded with the aid of Famous rapper ‘Snoop Dogg’, the organization focuses its efforts on creating awareness about autism and raising funds that fuel for the research about the illness.


Read more about Sanjay Shah:



Keith Mann Awards the Creativity of an Entrepreneur

One thing that could be said about entrepreneurs is that the successful ones show a lot of creativity. Keith Mann is definitely interested in awarding the creativity of an entrepreneur with a scholarship. He has partnered with Uncommon Schools in order to put together a scholarship with his wife. The scholarship is known as the Keith and Keely Mann Scholarship for Professional Achievement. This is to give students a chance to finish college as they continue to develop their businesses. This scholarship will be awarded to one senior each year upon graduation. This will be given out at one of the Brooklyn-based high schools. Many students have the opportunity to apply for the scholarship. The winner of the scholarship will be awarded $5,000 towards their college tuition.

Keith Mann, himself is the founder of Dynamic Search Partners which was established in 2009. This was founded as an Alternative Investment Practice. Among the skills that Keith Mann has mastered in his 15 years of working in the executive search industry are staffing, hedge fund compensation, and financial management. After all, it takes money management in order to be able to achieve financial goals among others Keith Mann is especially skilled at money management.

This scholarship is definitely helpful for students that have a lot of promise in the business and marketing world. The students that apply for the scholarship are asked to write an essay that describes what they plan to do with their scholarship money as well as how a college degree will help them achieve their goals. Among the courses that students could take with their scholarships is business and marketing. Many of the professionals that are interested in starting their own business need to know how to market their business so that they can make profits. The scholarship allows them to take the classes needed to develop the skills needed to build a successful business venture.

For more information check out the links below:




Eric Pulier: An entrepreneur and Philanthropist

Eric Pulier is a philanthropist, entrepreneur, author, and a public speaker. Pulier’s interest in technology began at a young age. By the time he was in fourth grade, he had already started programming and encoding computers. He did not, however, stop there. As a teenager in high school, Eric founded his first company. It was a database computer company. He went on to Harvard University. He then graduated magna cum laude with a bachelor’s degree in 1988.

Having graduated from Harvard, a lot was expected from Eric Pulier. He did not disappoint. After college, Pulier settled in Los Angeles where he created another firm called People Doing Things. PDT focused on developing technological solutions that addressed various societal aspects including education and healthcare. In 1994, he started another extremely successful company called Digital Evolution. This company was to later merge with US interactive LLC in 1998. He co-founded several other successful companies in different industries including SOA, Desktone, US interactive and MediaPlatform.

As a Philanthropist, he has formed various organizations to help people in need. Pulier felt the pain and loneliness of people with chronic illnesses. He felt their emotional struggles. Being an innovator, he co-founded Starbright World, a social media platform which seeks to unite children with chronic illnesses all over the world. This helped seriously ill children connect with others who have the same illnesses. Pulier is also a board member for the Painted Turtle. This is a camp for children with chronic illnesses. He has founded non-profit organizations such as the X-prize foundation which manages competition aimed at inspiring technological advancements to aid human beings. After doing work with the Clinton Global initiative, he then proceeded to work with Al Gore in an important healthcare forum.

He is also an author. Pulier co-authored the book ‘Understanding Enterprise SOA’ which educates the readers on service oriented architecture. Pulier was also an editor and columnist of the Harvard Crimson. His reflections in his past works have aided many entrepreneurs succeed and establish great careers in various fields. Eric is a public speaker at several technological conferences around the globe.

Additional Links on Eric Pulier:




John Goullet: Putting the IT in Diversity

Every industry can benefit from the power of the differing viewpoints and backgrounds of its employees. Information technology is no different, although for years many people thought otherwise. It took tech pioneer John Goullet to show the world how diversity could power the IT industry. The company he and CEO Gene Waddy initiated from a merger of their previously owned companies — DIVERSANT, LLC – is now the largest minority-owned IT staffing company in the US. Diversant staff helps Fortune 500 and mid-market companies find the leading edge technical talent they need to stay competitive.

John built upon the experience he acquired beginning with his early days of IT consulting.

As the Principal of Diversant, John Goullet is responsible for developing and implementing the strategic vision for the firm and its success. That vision is simple: supply the best IT talent. According to Adam Anderson at Hoover’s, this IT placement LLC reported $9 million in revenue. It’s not a large number, but the marketing idea governed by John is genius. Take a growing industry –technology, and combine it with a recruiting and placement service matching Information Technology Consultants with the staffing needs of Fortune 500.

As a result, Fortune 500 companies end up with the cream of the crop IT specialists. IT employees land jobs with the big guys. Voila. John’s win-win strategy for managing the players in Diversant’s ball field: partners, IT consultants, and customers is simple. Everyone is on the same team, and “Coach” John is playing to win.

Having been an Information Technology Consultant, John truly understands his clients. In today’s “it’s all about me” culture, knowing how to make people feel warm and fuzzy, is so uncommon it gives Diversant its edge. Encouraging an element of humanism in corporate culture is something that Industrial psychologists professors preach in business college course curriculum–advice to which no one listens–especially not a fresh undergraduate looking to submit to the directives of his first job that funds his student loan debt. But take a seasoned entrepreneur like John and you’ve got a recipe for success.

Additional Links:



Global Tel Link’s Missteps Highlighted by Securus

Securus technologies has been the focal point for a great deal of attention after announcing on PR Newswire that they will release reports and articles on integrity breaches and other failings by competitor Global Tel Link.
Chief Executive Officer of Securus Technologies, Richard A. Smith has stated the company’s intent in producing these materials for the public to review. As a company that serves law enforcement and provides assistance to those in local and federal governments who respond to emergency situations in the public, Smith has stated that there is a bar that should be met by companies in this market. When companies fail to deliver the best that they can to their clients who play a crucial role for their communities, they do a disservice to the entire market, and Global Tel Link seems complicit in this kind of business practice.

Securus’ passed on BBB and planned info dump will be released i increments over the next six months or so. The first of their reveals concerning GTL’s failed business practices is a 17-page order from the Louisiana Public Service Commission. At one point, GTL was contracted to provide outbound telecom services for the Louisiana Department of Corrections and an investigation was carried out to review their performance. The investigation determined that GTL had performed unauthorized and unlawful tampering of clocks, increased rate caps, inflated charges through add-on programs and even double-billing calls. At the end of the investigation, it was determined that this willful inflation of rates and monitoring of calls may have cost the residents of Louisiana $1,243,000.00 tax dollars in overcharges.

Smith has referred to such practices as atrocious, and the public has every right to know that companies like GTL engage in such behavior at their expense.

Securus America has made the Louisiana Public Service Commission order available in its entirety through their website.

Related link: http://www.prnewswire.com/news-releases/securus-presents-to-over-400-prisonjail-customers-since-grand-opening-of-technology-center-300260314.html